Home' Waiheke Weekender : 30 August 2012 Contents 30 August 2012
2 Waiheke Weekender
last week that it
was ready to throw
"hundreds of thou-
sands of dollars" at
a campaign to fght
move to introduce
er Steve Rush
appears to believe
that laws similar to those about to be introduced
in Australia would "infringe on intellectual prop-
erty rights, create a larger black market, jeopar-
dise the country's foreign trade and force tobacco
companies to compete on price for customers".
Clearly big tobacco is afraid, very afraid;
which is great news for the rest of us because
they are about to experience the effects on their
bottom line of the frst test case in the world.
And presumably other countries like New
Zealand who are seriously considering this law
change, will be watching with interest.
From 1 December this year, instead of their
own packaging, Australian legislation will force
cigarette companies to sell their cigarettes in a
logo-free, drab dark brown packets.
Apparently government research found that
olive green was the least attractive colour, partic-
ularly for young people, but after concerns were
expressed over the naming of the colour by the
Australian Olive Association, it was changed to
It seems that no one wants their brand associ-
ated with cigarettes these days, and this is before
any grizzly health warning pictures are plastered
across the front.
The BAT backlash follows another recent one
by tobacco giant Phillip Morris who want to give
their consumers a chance to 'have their say' on
a new website where smokers can presumably
bemoan the increasing cost and stigma attached
to their habit.
You have to feel sorry for big tobacco compa-
nies. How must it feel to have to endlessly defend
and in fact promote, an indisputably harmful
product? How do these people sleep at night?
After all, even the most hardened smoker
-- while probably still defending their right to
smoke -- would never try to tell you smoking was
good for their health.
On the contrary, most smokers I know would
love to give up and have tried many times; but
like any addiction, once it gets a grip, it doesn't
let go easily.
And while I have no personal experience of
smoking myself, having fortunately avoided
that trap in favour of other bad habits, I know
its power is scarily strong and can reignite at any
I live with an ex-smoker who says he is still
tempted by a cigarette after nine years of not
He started smoking at 12 because it was cool
and a bit rebellious and because lots of other kids
were doing it.
Those effective anti-smoking campaigns
aimed at schoolchildren hadn't got up to speed
by the late 1960s and everyone believes in
immortality at that
I also watched
both my paternal
a deeply unpleas-
ant older age as a
direct result of chain
coughing and wheez-
ing their way to
It was the stuff
that, even as a child, I
realised was outright
misery. Gasping for breath after walking up a
mild slope, colds that went on forever and deteri-
orated into chesty bronchitis, a house that reeked
of smoke, however many room sprays they used
to hide it before our visits.
I remember ashtrays on every armchair and
side table -- even in the toilet -- and a mysterious
yellow substance coating the walls that I now
realise was nicotine.
And even while my poor 'Nandad' was breath-
ing through an oxygen machine in Greenlane
Hospital, where he was regularly admitted after
a bout of breathlessness, you had the feeling that
in spite of the best intentions, he just wouldn't be
able to kick the habit once he got home. In fact,
hospital was the only place I saw him without a
Both grandparents tried to quit at different
times, but never managed a combined effort.
And the really tragic thing was that when they
both started around the time of World War 1 in
England, there was no indication whatsoever that
smoking was a bad idea.
Quite the opposite, it was seen as rather
risqué and sophisticated for 1920s ‘fappers’ who
smoked, drank, danced and cut their hair scan-
Particular brands were marketed to women
and lots of highly questionable health benefts,
like making you thinner, were touted in ad
Now of course, tobacco companies have
focused their marketing on the developing world
and cigarettes sales have soared accordingly.
Some recent fgures put out by anti-smoking
lobby group Ash say that around one in fve New
Zealanders now smoke;
21.1 percent of men and
18.8 percent of women and
most begin before they are
14 and a half.
Also according to ASH,
90 percent of lung cancer
deaths are caused by
smoking, making tobacco
use the single biggest
preventable cause of death
in the country, with a
pack-a-day smoker spend-
ing over $4000 a year on
Watching his parents struggle so painfully
with this addiction, my father vowed never to
smoke and passed his aversion on to me.
Now with moves afoot to seriously destroy
the 'cool factor' appeal of smoking for young
people, I have high hopes that my son's genera-
tion will be the frst to completely reject the
whole disastrous idea; with society's support and
It can't come fast enough.
Creating a smoke screen
The first word
The Waiheke Weekender is a
Gulf News publication
Subscribe to read online at
Pendragon Press Ltd
0274 725 703
PHONE: (09) 372 5055
FAX: (09) 372 5029
PO BOX 5, ONEROA
The Waiheke Weekender is proudly
100% Waiheke owned and operated.
' Now with moves afoot to
seriously destroy the 'cool factor'
appeal of smoking for young
people, I have high hopes that my
son's generation will be the first
to completely reject the whole
disastrous idea; with society's
support and blessing. '
DEPARTING DOWNTOWN AUCKLAND DEPART WAIHEKE ISLAND (MATIATIA)
MON TO FRI
SUN & PUBLIC
MON TO FRI
SUN & PUBLIC
* Sailing time is approximately 10 minutes longer than other sailings.
◊ This is an unscheduled departure and depending on vessel may depart earlier than time shown.
Fullers operates a Waiheke Island bus service to and from all Auckland sailings.
Ask about Fullers Wine on Waiheke, Taste of Waiheke, Waiheke Explorer and Island Hopper tours.
For freight enquiries, please phone (09) 367 9104.
Fares include Auckland Transport passenger terminal charge of 20c per passenger, per trip.
PHONE 09 367 9111
EFFECTIVE 23 APRIL 2012
Links Archive 23 August 2012 6 September 2012 Navigation Previous Page Next Page