Home' Waiheke Weekender : July 19th 2012 Contents 19 July 2012
6 Waiheke Weekender
Sally Petersen grew up on a farm in the Bay of Plenty with
ponies, motorbikes and plenty of freedom. Given her sad inability
to whistle, she decided in her teens she wouldn't cut it as a sheep
farmer so set her sights on marrying one and took up studying
Agricultural Science at Massey University. In between studies
she worked picking fruit, in various woolsheds sweeping up after
the shearers and on the pea line at Watties until, at the age of 20,
she headed to the UK with younger sister Kerrie in tow.
During her travels Sally somehow found herself working in
the kitchen at Porlock's The Ship Inn, one of the oldest inns in
Devon. Here she was responsible for the pudding trolley, and with
numerous egg whites left over from the making of mayonnaise,
Sally set out to impress with old-fashioned Kiwi pavlova, trife,
treacle tarts, pears with red wine and the ever-faithful brandy
snaps. Perhaps not overly sophisticated but a welcome change
from her other duties as barmaid and waitress.
After that it was off to the bright lights of London, where on a
whim she decided to learn the business of print and spent a year
at the London College of Printing.
On returning home in the mid-eighties, Sally took a position
as a printing estimator in Hamilton but 18 months later she was
heading to Auckland with her boyfriend Michael.
A far cry from her rural upbringing, the couple lived just off
Karangahape Road and established a successful business making
clothing from leather and lycra for the 'working girls'. The couple
would sew all day and come midnight, Michael would head to the
brothels to sell their wares. A colourful and lucrative business.
During those days, she would watch from her apartment those
that lived in local boarding houses banished to the streets during
the day and resolved she would run a kind and caring boarding
house one day; which she now does, taking in both young and old
who are struggling to make ends meet and offering them security
Kerrie came up with the name 'kind capitalism' but she then
discovered that an offcal title existed; social entrepreneurship,
recognising a social problem and using entrepreneurial principles
to achieve social change. While typically a business entrepreneur
measures performance in proft and return, a social entrepreneur
also measures positive returns to society. She is happy to report
that kindness and proftability are not mutually exclusive.
Meanwhile, Sally settled into the print industry for a career
spanning 20 years. She currently works with Kiwi
Rider, Gulf News and the Waiheke
Weekender as a graphic designer.
Design, she says, is a bit like a jigsaw,
it's about getting all the pieces in the right
place; a bit like the satisfying feeling she
gets from her knitting when she nears the
end of a row.
Curious and adventurous, Sally has,
over the years, learnt alot about the fusion
of favours through hours spent in the kitchen
with her beloved cookbooks.
She begins planning the day's menu the
moment she wakes up and enjoys nothing more
that eating out. Her favourite haunt is Dominion
Road with the incredible range of Asian favours
in its restaurants and specialty food shops at afford-
Sally now spends three days a week on the island,
staying with her boyfriend Pete and has had to
come to terms with slightly less spontaneity in the
kitchen, given the unavailability of some of the
more exotic ingredients but has learnt to keep
a well stocked larder to tide her over. And she
says Miami Superette in Surfdale has a good
range of Asian ingredients, including tama-
rind, and Waiheke Fruit and Vege in Oneroa
village has things like star anise and lemon-
Her kitchen sports a range of retro
mixers and she is particularly fond of her
Kenwood and Sunbeam appliances. Her
favourite is housed under a towelling
cover and she is always on the lookout
for additions to her collection.
Sally also dabbles in beekeeping in
her Kingsland garden for the last three
years and harvesting over 100 kilograms of honey in
Sally Petersen is a social entrepeneur who
believes kindness and capitalism are not mutually
exclusive ideals. In between she finds time to
indulge in a love of travel, good food, beekeeping
Sally in the kitchen. She begins planning the day's menu when she wakes up in the morning.
Above left -- Sally's prized Kenwood mixer.
Sally’s overfow of preserves and pickles fnd their way to the boarding house larders.
145 Ocean View Rd Tel 372 7174
We stock a huge range of magazines
and can order titles for you.
Links Archive 12 July 2012 July 26th 2012 Navigation Previous Page Next Page